Tag Archives: colleen cook

Colleen Cook photo by Brittany Schock

A Fond Farewell

This article by Brittany Schock has been reposted from Richland Source. Read the original here.

Colleen Cook had no plans to leave the Renaissance Theatre.

After being on staff for six years and serving as the theatre’s director of marketing and communications, it was – and still is – a job she loves. Along with planning and overseeing all promotion of the Renaissance, Cook also manages the Renaissance podcastblog and social media accounts.

So when Scott Williams, president and founder of Vinyl Marketing in Ashland, first approached Cook about a job, she quickly shut him down.

“I told him to buzz off because I like my job,” Cook said with a laugh. “But as time went on it seemed like a really cool, exciting opportunity.”

Months went by, full of thoughtful conversations with friends, prayers for guidance and many journals full of pros and cons. Finally, Cook decided to listen to a small voice inside saying it was the right opportunity, and officially accepted a position as director of operations for Vinyl Marketing.

“I don’t think it’s good to get too comfortable in your career, and at the same time I’m grieving that level of familiarity and comfort,” Cook said. “And there are exciting opportunities for growth for me as a professional.

“I feel like it’s going to challenge me in new ways and that scares me and excites me.”

Vinyl Marketing is a digital inbound marketing firm based in Ashland that focuses on full-funnel marketing. It’s a concept that distributes helpful and free content to consumers while they are still deciding what to buy, then building a series of channels that seamlessly attracts those consumers back to the business.

“You can take people from not even knowing your business through this funnel until they become raving fans of your company,” Cook explained. “Rather than saying ‘buy our stuff’ from that first interaction, we show you what we can do. It helps the client but also positions the business as the expert so they start to build a relationship with their customers.”

In fact, it was Williams’ suggestion for the Renaissance to create a podcast and a blog so that customers could engage with the Renaissance brand in ways other than purchasing tickets and attending shows.

In her new position, Cook will work with both local and international clients to see their vision with Vinyl comes to fruition, as well as working internally with the Vinyl team and leading marketing efforts.

In addition, she has the opportunity to become a part-owner of Vinyl Marketing, which also helped tip the scales towards her next career step.

“When I look at the people who really inspire me, all of them have one thing in common, and that’s that they are business owners,” Cook said. “And looking at what they have been able to do for a community to affect change, I want to be able to do that in my career.

“I’ve been able to do that a lot at the Renaissance, but I’ll be able to do it exponentially more.”

Before coming to the Renaissance, Cook worked with Americans for the Arts and Shenandoah Conservatory Performances while obtaining her masters degree in Arts Administration at Shenandoah Conservatory, where she also completed graduate work in Contemporary Commercial Voice Pedagogy. Prior to that, she taught vocal and general music in Wapakoneta City Schools, after graduating with a degree in Music Education from Ashland University in 2007.

Cook lives in Ashland with her husband and three daughters, which makes the transition seamless. But she still plans to stay involved in some capacity with Richland County.

“It would make me sad if I didn’t; I’m just not sure what that will look like yet,” Cook said. “We’ll figure it out as we go. The Renaissance is no less important to me, it’s maybe even more important to me now because I want to make sure things continue to grow and move forward.”

Cook will officially leave her position at the Renaissance in mid May. During her tenure, Cook helped arrange grant funding to repair and renovate the theatre, helped redesign the Renaissance logo and developed a more cohesive brand for the business.

The hardest part about leaving the Renaissance? The people.

“I have really close friends here on staff, and I love the donors, the performers, I love the people that flock to the Renaissance,” Cook said. “Those are my people. It will be hard to say goodbye.”

Colleen Cook Renaissance Theatre

Journey to a Career in Arts Marketing

By Audra DeLaney

You have to wonder to yourself sometimes, “who is the person who runs the Renaissance social media?”  Well, this person is the same person who’s name you see in the top left corner of most of our blogs and who is asks all the questions to interviewees during podcasts. Marketing and Communications Director Colleen Cook is an innovative digital marketer,  invested wife and mother, and someone who is constantly thinking about how to improve herself and the world around her.

Colleen’s path to a career in arts marketing was a little different than most. She received her undergraduate degree in Music Education from Ashland University. After graduation, she took up a job as a music teacher in an Ohio school district. Following that, she chose to pursue a master’s degree in Voice Pedagogy from Shenandoah Conservatory near Washington D.C. in Winchester, VA. She always had a nack for arts management, but didn’t know one could obtain a degree in it.

“A friend said to me why aren’t you doing a masters in Arts Management?” Colleen said. “I responded that I hadn’t even heard of the field!”

After speaking with the advisor to those pursuing degrees in arts management, Colleen chose to add a Master of Science in Arts Management to her course load and was able to get an on campus internship that helped her hone her skills. She then interned for Americans for The Arts, a nonprofit based in Washington D.C. who’s mission is to serve, advance, and lead the network of organizations and individuals who cultivate, promote, sustain, and support the arts in America. Colleen was placed in the Leadership Alliances department where she assisted the organization with their artist committee, administration for the National Arts Awards, the Nancy Hanks lecture and dinner for Arts Advocacy Day, and several development-related tasks.

“When successful artists and celebrities come to D.C. to testify on behalf of the NEA, or to do anything pro-arts, this is the department they go through,” Colleen said. “I was fortunate to meet a number of well known arts leaders through this internship, and I learned a lot about how a successful national-level nonprofit does business.”

Colleen said her internship with Americans for The Arts helped her learn how to do things the right way in the field of development because Americans for The Arts has to works with some of the biggest philanthropists in the United States. The experience taught her the ins and outs of the fundraising process she may not otherwise have learned.

After concluding her internship, a friend who was performing at the Renaissance at the time reached out to her about an open Assistant Development Director position. She and her husband had talked about wanting to move back to this area, and Colleen knew the Renaissance Theatre would be a good fit for her. She still had classes left to finish, but interviewed for the job anyway. She got it, and moved back two weeks later. The next year, Colleen became the Development Director and helped to reorganize the development practices at the Renaissance. After three years in that role, she made a lateral move to work as the Director of Marketing and Communications, having thoroughly enjoyed being able to tell the story of the Renaissance through her role in Development.

Meetings with various individuals are also a part of Colleen’s schedule, as is working closely with Assistant Director of Marketing and Graphic Designer Steven Au on the numerous print and digital ads the Renaissance runs for each show. Colleen develops the marketing plan for each show, partners with numerous media outlets, creates the majority of the written content the Renaissance produces, which includes web management, news releases, social media management, and numerous print pieces.

 

“I love that my job allows me to be creative and productive each day. We work with some of the most incredible people in our region at the Renaissance and I feel so grateful to have built relationships with so many brilliant and hardworking leaders here. It’s my pleasure to tell the Renaissance’s story each day,” she shares.

Meet Octavio Más-Arocas

by Colleen Cook and DRM Productions

Octavio Más-Arocas is the second of three finalists for the position of Music Director of the Mansfield Symphony Orchestra. Maestro Más-Arocas tells us about his musical background, the family of conductors he comes from, and what he does when he’s not conducting.

This is just a fraction of our full conversation, which you can watch here: https://youtu.be/sdClDMrQc1s

See Maestro Más-Acrocas conduct the Mansfield Symphony on March 25, 2017 at the Masterworks: Strife and Victory! concert.