by Jessica Dulle
When approached by our marketing department to write about the Renaissance membership program, I was delighted to have an opportunity to share content about what makes this program so special. To be honest, my mind couldn’t quite pinpoint exactly what areas of the program I should highlight due to the expansive nature of the program and all the good work that transpires from the donations the Renaissance receives from our members. “Where should I start”, I began to wonder.
First, I thought, “should I discuss that the historic Renaissance Theatre (once the Ohio Theatre) will soon be celebrating its 90th Anniversary and our members made that rare accomplishment a reality?” It’s true. Accounts of opening night on January 19, 1928 report that despite “blizzard-like” conditions, thousands flocked to the theatre to see Clara Bow in “Get Your Man”. When built, the theatre was billed as “a temple of amusement for the benefit of the people of Mansfield” and that legacy continues today. Our base of over 350 members (and growing) provide revenue to maintain historic preservation and facility operations to the majestic theatre.
Then I began thinking “should I write about the amazing performances their membership supports?” It’s hard to believe that the Renaissance is home to over 50 performances annually and over 40,000 (including 15,000 children) attend performances ranging from Broadway Musicals to comedy shows, and country music concerts to youth theatre shows. Our members make all these great productions happen.
Next, I thought, “should I discuss the economic impact that the Renaissance Theatre provides our community?” Below are a few statistics that prove that arts organizations like the Renaissance are economic drivers.
- According to the last U.S. Census, arts and cultural production make up 4.2% of our country’s GDP and supports nearly 231,000 jobs in the state of Ohio.
- Arts organizations like the Renaissance infuse more than $3.4 billion dollars into annual tax revenues in Ohio alone
- The U.S. Bureau of Economic Analysis reports that the arts and culture sector is a $704 billion-dollar industry, which represents 4.2 percent of the nation’s GDP – a larger share of the economy than transportation and agriculture.
- Arts strengthen the economy. The nonprofit arts industry alone generates $135 billion in economic activity annually (spending by organizations and their audiences) that supports 4.1 million jobs and generates $22.3 billion in government revenue. – American for the Arts
- Arts are good for local merchants. Attendees at nonprofit art events spend $24.60 per person, per event, beyond the cost of admission on items such as meals, parking, and babysitters. Attendees who live outside the county which the arts event takes place spend twice as much as their local counterparts ($39.96 vs. $17.42) – valuable revenue for local businesses and the community. – American for the Arts
Later, my thoughts went to the community outreach the organization provides to children, veterans, and adults recovering from illness. Our education department visits schools to assist students with creative writing development; provides free sensory-friendly performances to children on the autism-spectrum line; smaller ensembles of our symphony musicians perform intimate concerts for patients at hospitals who are too sick to attend our concerts; and invites our country’s veterans to free art therapy programs with trained professionals. Again, our membership makes these things happen.
These thoughts endow wonderful insight into what Renaissance Memberships support, but it didn’t provide me the answer to what motivates someone to support our organization. Finally, I thought “Jessica, why are you a member of the Renaissance?” It didn’t take me long and my former high school teacher’s lecture on philanthropy popped in my mind. It feels good to give!
Being an adult carries so much responsibility and at times it can be over-whelming. Even on my toughest days, I still feel good when I give. Being a member of a group of like-minded individuals who wish to improve the quality of life in Mansfield makes me happy.
Why is that? Is there any science to prove that giving is good for your health?
Yes, there are plenty of science-backed studies that provide evidence that giving is also good for the giver. This sensation is referred to by psychologist as the ‘helper’s high’. It’s based on the theory that engaging in charitable giving produces endorphins in the brain that places many givers in the state of euphoria. According to Dr. Scott Bea of the Cleveland Clinic, there are several physical and mental health benefits to giving:
- Greater happiness
- Longer life
- Increased self-esteem
- Lower blood pressure
- Less depression
- Lower stress levels
In the next few weeks, I’ll be renewing my annual membership to the Renaissance Performing Arts Association. There are so many amazing performances scheduled for our 2017-2018 Season, several community outreach programs transpiring, expansion of our education department boosting economic development in Mansfield, and a 90th Anniversary Celebration for our theatre! It’s humbling to know my membership will make all those great ambitions a reality. I hope you will join me.
To learn more about the Renaissance’s membership program, please contact me at firstname.lastname@example.org or call (419) 522-2726 Ext: 203.